For more than two decades, Carnaby Street has been our creative playground — a stage for bold, joyful, and boundary-pushing Christmas installations. Each year we have transformed the famous London destination with a brand-new story in lights, colour, and spectacle.

From shimmering underwater worlds to rainbow skies, oversized fairy lights to inflatable snowmen, glittering butterflies to spinning mirror balls — no two years were ever the same. Along the way, we collaborated with icons like The Rolling Stones and Queen and partnered with inspiring charities Choose Love and Project Zero.

Here’s a look back at the magic…