The Christmas decorations are a key part of the marketing mix and with a step change in the direction of the offer for this estate it was time for something new. The aesthetic now feels much simpler and more contemporary. Its kinetic and wind activated. The decorations can be changed in and out over the next few years….which means that it is far more fleet footed. Interestingly, also part of a complete lighting redesign to be introduced this year (by us!) which will hopefully take it all up yet another notch! That’s the plan!