Sometimes the space dictates a design and as Intu Potteries is a multi-level scheme we wanted something that would connect all parts of the shopping centre and at the same time tell a clear Christmas story. Giant paper chain was the perfect solution!

A classic and well-loved Christmas icon only made huge. Swirling and twisting it gave visitors the ultimate wow factor suspended throughout the vast space from one end of the scheme to the other.

Covered in reflective foils in bold colours it works just as well during the day as it does from dusk onwards with the benefit of our sparkling branch lights. It really is a fabulous piece of retail theatre!

“Christmas decorations are probably the biggest and most expensive project of the year that we can do, so we really have to work with a company we can fully trust and that’s exactly what’s happened with James Glancy Design. They produced some amazing designs for us and really understood what we wanted and who we were. All I can say is that it’s been the best company we’ve worked with and I wish all companies could have the same professional ethic and behaviour as James Glancy Design!”

Sandrine Rutter, Marketing Manager