Sometimes the space dictates a design and as Intu Potteries is a multi-level scheme we wanted something that would connect all parts of the shopping centre and at the same time tell a clear Christmas story. Giant paper chain was the perfect solution!
A classic and well-loved Christmas icon only made huge. Swirling and twisting it gave visitors the ultimate wow factor suspended throughout the vast space from one end of the scheme to the other.
Covered in reflective foils in bold colours it works just as well during the day as it does from dusk onwards with the benefit of our sparkling branch lights. It really is a fabulous piece of retail theatre!