The Christmas of 2016 saw us collaborating with the V&A’s exhibition ‘Rebels & Records’ to pay homage to the streets most iconic moment in history and reflect its bold and radical spirit. You say you want a revolution? Carnaby Street certainly did!

“We’re not afraid to be bold and it’s great to work with partners who actually really enhance that. They have years of experience of knowing what can work and what won’t work and help make our vision reality. This year we’ve been in collaboration with the V&A and the whole thing is around the swinging 60’s as Carnaby was the epicentre of the fashion revolution, and continues to be so.”

Karen Baines, Head of Group Marketing & Communications