JOHN BELL & CROYDEN
Within central London a bountiful display of hanging Wisteria created a striking window installation for John Bell & Croyden, a scheme perfect for the summer months! The fresh tones and pleasing aesthetics created a prominent and beautiful display attracting many passers by. Our brief was to create a stunning and eye-catching display, so what better way than to frame each window and entranceway with flowing floral garlands of delicate wisteria tendrils.
The bespoke scheme comprised hundreds of faux floral garlands and rich green foliage, which framed each window, and created a real sense of summer! We worked closely with John Bell & Croyden to respect the brand guidelines and provide the perfect colour palette, settling on a perfect mixture of soft and delicate hues. The beautiful tones of subtle ivories, vibrant pinks & soft purples created a real statement display that could be seen easily from afar but still evoked a charming sense of an English garden.
We have regularly worked with John Bell & Croyden on Christmas displays but this was our first summer design. We regularly create festive schemes so it is extremely enjoyable to go back to our roots and excel in visual merchandising once again! The suspended display added an eye-catching and attractive surround to each window and enhanced the products on display, proving a success for all involved.